All the major AI assistants are routinely misrepresenting news content, right across languages and territories, according to the biggest-ever research study on the topic.
According to the Reuters Institute’s Digital News Report 2025, 7% of online news consumers use AI assistants to get their news, rising to 15% of under-25s.
But according to a new international study, coordinated by the European Broadcasting Union (EBU) and led by the BBC, all the major AI assistants are misleading their readers on a regular basis.
The researchers evaluated more than 3,000 responses from ChatGPT, Copilot, Gemini, and Perplexity against key criteria, including accuracy, sourcing, distinguishing opinion from fact, and providing context.
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