AI Assistants get the news wrong nearly half the time, say researchers
FORBES
All the major AI assistants are routinely misrepresenting news content, right across languages and territories, according to the biggest-ever research study on the topic.
According to the Reuters Institute’s Digital News Report 2025, 7% of online news consumers use AI assistants to get their news, rising to 15% of under-25s.
But according to a new international study, coordinated by the European Broadcasting Union (EBU) and led by the BBC, all the major AI assistants are misleading their readers on a regular basis.
The researchers evaluated more than 3,000 responses from ChatGPT, Copilot, Gemini, and Perplexity against key criteria, including accuracy, sourcing, distinguishing opinion from fact, and providing context.
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