AI-generated models shake up the fashion industry and raise concerns
PBS
This August's Vogue magazine may give us a glimpse into the future of fashion.
This ad features a new model styled in outfits from the clothing brand Guess.
She gazes into the camera with a wide smile and bright eyes, and none of it is real.
She was generated by AI.
Some have called for a boycott of Vogue for giving it a platform.
But this ad wasn't the first to use AI models. In March, fashion brand H and M experimented with a new marketing strategy by digitally cloning actual models with their consent.
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