Designers are finally embracing artificial intelligence at New York Fashion Week, with brands including Ralph Lauren and Alexander Wang debuting high-tech new innovations.
Ralph Lauren, which was one of the first major fashion brands to begin selling clothes online 25 years ago, has launched Ask Ralph, an in-store AI assistant that engages customers in conversation and make style suggestions.
As part of his comeback fashion show later this week, Alexander Wang is relying on AI for runway backdrop art — telling Glossy, “I like to embrace change and what’s next… AI allows us to reserve our human mindset for bigger things.”
Vivrelle, which rents designer handbags, launched a new AI tool, Ella, that offers styling advice and suggests the brand’s own products as well as clothing from partners Revolve and FWRD.
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