After Natasha Lyonne announced in April that her directorial debut for the film “Uncanny Valley” would embrace elements of artificial intelligence from Asteria Film Co., a company she co-founded to use AI tools to create animated films, a tsunami of criticism crashed down on her.
There were, of course, the fears that the “Poker Face” star was accelerating the AI takeover of entertainment jobs, a concern brought up by the unions and guilds that were adjudicated, in part, during the 2023 strikes. There were concerns her actions would undermine human creativity. Others just vented.
“”It’s quite s–tty that she was on strike to protect herself from AI, only to use the same tech to f–k over other creatives,” Redditor SteveIsPosting said.
The result is a knowledge gap in the industry at a time when more people need to understand AI — both the dangers and opportunities. It’s critical because the industry needs to get on the same page about what necessary safeguards should be put in place, and understanding the technology is key to having those productive conversations. Because even as many ignore the rise of AI, studios and some big-name stars are already embracing it, even if they’re doing so quietly.
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