AI shopping assistants are reshaping holiday retail – you might be using one without realizing it

TECH RADAR

People seem to be happy about AI shopping aids. Adobe noted that shoppers arriving via. AI sources tend to stick around and browse more pages. While actual purchases from AI referrals last year were low, they’ve begun to rise.

And while social media remains a major source of people’s interest in a product, AI is helping there too, allowing. Shoppers can paste a screenshot or link into an AI tool and say, “Find this in size medium,” or “Show me similar styles under $80,” and get useful links.

With ChatGPT beginning to offer apps, it seems inevitable that retail shopping won’t be part of the catalog. Where brands once fought for search rankings or shelf space, the next battlefield might be relevance from an LLM chatbot. What products the AI recommends, and how it ranks them, could make or break sales.

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