AI video has come for Hollywood. Is it ready?
FORTUNE
The past few months have cemented 2025 as the year Hollywood faced the brave, new world of AI. The industry may look longingly upon the now-seemingly quaint controversies surrounding the use of AI voice technology in Oscar-nominated films like The Brutalist and Emilia Perez earlier this year.
Hollywood’s chief antagonist is OpenAI, the AI company with over 800 million users and rapidly approaching a $1 trillion valuation. From attempting to invoke the film Her with an unlicensed replica of Scarlett Johansson’s voice for its voice assistant, to the no-holds-barred release of its text-to-video service Sora, OpenAI’s “ask forgiveness, not permission” approach has Hollywood on its heels.
Let’s examine AI video’s arrival into the mainstream, the creative and monetization possibilities it offers, and Hollywood’s potential next moves.
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