Amazon has released a chatbot-style creative assistant designed to help advertisers produce and distribute multimedia ad campaigns almost entirely with artificial intelligence.
The move is the latest development in a race among ad sellers to use AI to lure new business, particularly among small and medium-size companies that can’t afford to hire ad agencies or create their own campaigns. NBCUniversal parent Comcast, for example, next week intends to introduce an initial version of an AI tool to generate commercials to run on streaming TV. And Meta Platforms, whose Facebook and Instagram already generate significant revenue from small advertisers, plans to fully automate ad creation by the end of next year.
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