In almost every profession, feedback is fraught. Some managers dread giving it. Employees brace for it. Across industries, feedback often lands as cruel rather than constructive.
Shrihari Sridhar, senior associate dean and Joe Foster ‘56 Chair in Business Leadership at Texas A&M University’s Mays Business School, has seen the damage firsthand and created a tool that proposes a fix.
Sridhar first outlined the EMPATHY framework in a Journal of Marketing editorial designed to help reviewers offer feedback that is rigorous yet kind. Building on that foundation, his colleagues Ayush and Pallav worked with him to transform the framework into EMPATHY AI—a tool that coaches users in real time on how to deliver motivating, constructive feedback.
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