At TIME100 Impact dinner, leaders discuss AI and the future of fashion

TIME

In September, Ralph Lauren (in partnership with Microsoft) released “Ask Ralph,” which it bills as an “AI-powered conversational shopping experience.”

The AI tool, which sits within the Ralph Lauren mobile app, provides customers with stylistic inspiration by generating “shoppable visual laydowns of complete outfits, personalized to a user’s prompts, from across available inventory.” It’s one example of a growing trend of businesses using AI to offer consumers personalized experiences.

“Technology for technology’s sake is a fool’s errand,” said Bransten, who worked with Ralph Lauren to develop Ask Ralph. “The most important piece was the partnership piece,” she said. Microsoft and Ralph Lauren first collaborated 25 years ago, launching one of the industry’s first e-commerce platforms. Even then, the focus was on how digital experiences could recreate what makes a physical store special.

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