BMW is taking a particularly Germanic approach to its integrating of artificial intelligence into the car making process. Or at least using a particularly Germanic simile.
“We can now bring cars to market the way you bake pretzels, as they say in Bavaria,” BMW’s chief development officer Joachim Post said to German newspaper Handelsblatt.
“What we’re planning to do in the next two years will be something no one will be able to replicate so quickly. And that’s why I say: What we’re doing now is more than China speed.”
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