Anyone who has ever gone in search of a product review on Amazon knows how valuable the experience of other shoppers can be, and how easy it is to fall down the rabbit hole of customer comments, from five-star raves to one-star takedowns — sometimes hundreds of words to get to the point.
As Amazon continues to roll out AI features it says will make shopping easier, AI-generated audio descriptions of products are in the mix and scraping that customer commentary — maybe ultimately settling into a position to replace it as a go-to source of buying information.
Called “Hear the Highlights,” the AI-voiced product descriptions rely on a large language model to script the summary based on a variety of sources, pulling from Amazon’s product catalog, customer reviews, and information from across the web, and then translating the content into short-form audio clips.
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