Canva is introducing new digital marketing and video-editing tools, built around what the company is calling a “world-first” design-focused AI model. These launches are part of an overhaul to the design platforms Visual Suite workplace products, which Canva describes as a “Creative Operating System” for marketing teams.
To be clear, this isn’t an operating system in the traditional sense. Canva is using the term as a collective reference for its various task-specific tools, the AI that powers them, and its wider platform interface. “We thought about a couple of different phrases and operating system just really resonated with us. It’s a true system of operations,” Canva co-founder Cameron Adams told The Verge.
Read more | THE VERGE