The publishing industry has spent the past year battling against the encroachment of AI tech, with companies like The New York Times and Ziff Davis suing AI platforms for scraping their copyrighted content and using it to train large language models.
Now, individual creators are joining the fray. Six content creators and creator talent managers told Digiday that AI scraping of their content was an increasing concern going into the end of 2025, with three taking specific steps to block AI bot traffic and legally defend against the scraping of copyrighted content.
“When people think of publishers, they think of those big, traditional media publishers — but there are many smaller publishers, like ourselves,” said Sarah Leung, a food content creator behind the YouTube channel The Woks of Life.
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