Max Schneider’s business is primarily a one-man show, with Schneider writing, filming and editing his humorous videos before posting them on Instagram, TikTok and YouTube. To get second opinions during the creative process, he uses ChatGPT as a sounding board for potential concepts and ideas.
“It’s totally something you would do with an assistant,” said Schneider, who uses the paid version of ChatGPT. “Imagine your assistant was really smart, but sometimes out of touch, or not exactly dialed into the tone you want. That’s how I treat ChatGPT.”
Schneider’s use of ChatGPT goes beyond spitballing ideas. He also treats it as a research assistant, using it to fact-check his videos and do market research to see if different concepts might be popular.
“If I have a random question — like, ‘how big was the largest baby ever born?’ — that’s something I’d ask,” he said.
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