Consumer search behavior is shifting, with users now entering longer, more complex questions into search bars in pursuit of more relevant results. For instance, instead of a simple "best kids snacks," queries have evolved to "What are some nutritious snack options for a 7-year-old’s birthday party?"
However, many digital platforms have yet to adapt to this new era of discovery, leaving shoppers frustrated as they find themselves sifting through extensive catalogs and manually applying filters. This results in quick abandonment and lost transactions, including an estimated annual global loss of $2 trillion.
We are excited to announce the general availability of Google Cloud’s Conversational Commerce agent designed to engage shoppers in natural, human-like conversations to guide them from initial intent to a completed purchase.
Companies like Albertsons Cos., who was a marquee collaborator on this product and is using Conversational Commerce agent within their Ask AI tool, are already seeing an impact. Early results show customers using Ask AI often add one or more additional items to their cart, uncovering products they might not have found otherwise.
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