In the span of a week, two of the most influential and well-financed consumer tech companies pointed their most precious resource—compute—at the same target: AI-generated short video.
OpenAI launched Sora, an iOS app for making short videos with synchronized audio, powered by a Sora 2 model and wrapped in social features like feeds and sharing.
Days earlier, Meta introduced Vibes, its own AI video app, with plans to seed content—and ads—across its platforms.
I’ve been testing Sora and can see why the media industries should be concerned. Even though you can only generate 10 seconds of video for now, the fidelity is striking—textures, motion, even small background details feel believable. While Meta’s Vibes leans toward sci-fi and cinematic scenes, this captures the authentic feel of everyday TikTok content—street interviews, personal narratives and how-to videos. It will be interesting to see how much of themselves users will grant these systems in exchange for entertainment.
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