Exclusive new data shows Google is winning the AI search wars
FAST COMPANY
New data from search analytics company BrightEdge shows that the bleeding appears to be over. Google’s market share has stabilized, and has even begun to tick up.
Why? Google is fighting back against the onslaught of AI search. And it’s winning.
In data that BrightEdge shared with me in advance of publishing the new findings, Google had lost 1.5% of the search market share in 2025. That might not seem like much, but given that people perform around 5 trillion Google searches per year, a loss of 1.5% amounts to billions of queries.
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