From rabbit holes to recommendations: Reddit’s Vishal Gupta
MIT SLOAN MANAGEMENT REVIEW
Reddit is using artificial intelligence in various types of ways. I will talk about two high-level ways of using AI, and then we can go deeper into those.
[The] first use case of AI is enabling users [to find] the right communities [to] engage with. So once users start their journey on Reddit, they will visit some of the communities that are maybe popular or [that match] the interests they showed while signing up, but we want users to engage with niche communities that they can really belong to. [That’s] connecting users with the content.
Another very important use case is when you’re browsing Reddit, there is a feed. If the feed is engaging, it’s relevant to you. It is able to satisfy the content needs that you’re looking for. AI is powering all of that. Now Reddit is a serious ads platform, showing the right ad to the right user at the right time, which is relevant to them. It is all powered by AI. That is another, broader use case of AI within the company.
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