Gemini 3 is here—and Google says it will make Search smarter

WIRED

Google has introduced Gemini 3, its smartest artificial intelligence model to date, with cutting-edge reasoning, multimedia, and coding skills. As talk of an AI bubble grows, the company is keen to stress that its latest release is more than just a clever model and chatbot—it’s a way of improving Google’s existing products, including its lucrative search business, starting today.

“We are the engine room of Google, and we’re plugging in AI everywhere now,” Demis Hassabis, CEO of Google DeepMind, an AI-focused subsidiary of Google’s parent company, Alphabet, told WIRED in an interview ahead of the announcement.

Even if the AI bubble bursts, Hassabis thinks Google is insulated. The company is already using AI to enhance products like Google Maps, Gmail, and Search.

“In the downside scenario, we will lean more on that,” Hassabis says. “In the upside scenario, I think we’ve got the broadest portfolio and the most pioneering research.”

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