Google CTRs drop 32% for top result after AI Overview rollout

SEARCH ENGINE JOURNAL

A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28% to 19%. This 32% drop correlates with the expansion of AI Overviews, a feature that now appears across a wide range of search results.

Position #2 experienced an even steeper decline, with CTRs falling 39% from 20.83% to 12.60% year-over-year.

The research analyzed more than 200,000 keywords from 30 websites across ecommerce, SaaS, B2B, and EdTech industries. Here are more highlights from the study.

Read more | SEARCH ENGINE JOURNAL

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