Google announced Query groups for Search Console Insights on October 27, 2025, introducing an AI-powered tool designed to consolidate similar search queries into unified clusters for easier analysis.
The feature addresses a persistent challenge in search performance analysis: the fragmentation of search data across numerous query variations. According to the announcement, users often encounter “a dozen different variations for a single user question - including common misspellings, slightly different phrasing, and different languages.”
This fragmentation makes it difficult to identify overarching user interests and develop strategic content plans.
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