AI may be reshaping search, but ads aren’t going away, according to Google VP of Product, Search Robbie Stein.
Asked by Marina Mogilko of Silicon Valley Girl whether Google Ads will go away in the future, Stein replied: “Don’t see them going away.” He added that user behavior is “really expanding” with AI, not shifting away from search. Google is already experimenting with ads inside AI experiences:
“And so we started some experiments on ads within AI Mode and within Google AI experiences.”
“We’ve been really focused on building great consumer products first and foremost… but I think users are starting to see some ads experiments there, too.”
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