Google’s Robby Stein on AI Mode, GEO, and the future of Search
SEARCH ENGINE LAND
Stein essentially called AI Mode a new layer of Search that gives searchers a “consistent, simple product experience,” where they don’t have to think about where they are asking a question:
“[AI Mode] creates an end-to-end frontier search experience on state-of-the-art models to really truly let you ask anything of Google Search. You can go back and forth. You can have a conversation. And it taps into and is specially designed for search.
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