HeyGen rides the AI video boom rocket
FORBES
Los Angeles-based HeyGen, which is tackling the business video market from a different angle, said it has grown to $100 million in recurring revenue, through giving businesses tools to create their own marketing videos.
Co-founder and CEO Joshua Xu decided to start HeyGen after, as a camera-shy engineer, he experienced fear over recording videos of himself. He realized that with AI, he would be able to skip the entire recording process.
That realization, paired with video’s ascension as an important marketing tool for reaching customers, has enabled HeyGen to scale to almost 200,000 paying customers and $100 million in recurring revenue, after starting off last year in the single-digit millions of revenue.
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