How AI could create the first one-person unicorn
THE ECONOMIST
Sarah Gwilliam is neither a software engineer nor, she confesses, does she “speak AI”. But after her father died recently she got the spark of an idea for creating a generative artificial-intelligence startup that would help others like her handle their grief and sort out their late loved ones’ affairs. Call it wedding planning for funerals.
Her firm, Solace, is still more of an early-stage startup than an established business. But besides herself, almost no human being is helping her build it.
She has joined an AI-powered incubator, Audos, which decided her idea was promising. Its bots helped to set her up online and on Instagram. If her idea works out, the incubator will not only provide capital; its AI agents will support Ms Gwilliam with product development, sales, marketing and back-office work, all in exchange for a royalty. She does not need staff. In effect, AI helped her co-found the company. “I can’t tell you how empowering it was,” she says.
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