How AI is reshaping agency strategy and storytelling in 2025
FAST COMPANY
Agencies are chock-full of creativity, but clients don’t just want ideas. They want results.
That’s why 57.5% of marketersare currently using AI to generate content and campaign ideas. And now, forward-thinking firms are taking it further, using AI to power performance-led storytelling.
When I say “performance-led,” I mean tying every creative choice to outcomes through personalization and data-driven insights.
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