There are still a number of glaring limitations that make gen AI feel undercooked and ill suited for robust video production workflows. Most models can only create a few seconds of footage that tend to be inconsistent with their visual details, and they do not offer much in the way of fine-tune controls over their output.
But that is not stopping Silicon Valley heavyweights and a number of AI startups from trying to deeply entrench themselves in the entertainment industry.
Over the past few months, major players in the gen AI space, including OpenAI, Google, and Meta, have been meeting with film studios in hopes of establishing close working relationships.
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