Advisory heavyweights—including Big Four accounting firms Deloitte, PwC, KPMG and Ernst & Young and pure consulting firms McKinsey, Bain and Boston Consulting Group—for years have helped enterprises get up to speed on technologies like the cloud and perform vital but unsexy tech implementations, like enterprise resource planning systems.
That expertise hasn’t translated into a playbook for deploying something as cutting edge as generative AI in the enterprise at scale, tech leaders said.
“When you think about something that’s just so new, you can’t really buy that experience,” said Greg Meyers, chief digital and technology officer at Bristol-Myers Squibb.
“If I were to go hire a consultant to help me figure out how to use Gemini CLI or Claude Code, you’re going to find a partner at one of the Big Four has no more or less experience than a kid in college who tried to use it,” he said, referring to generative AI tools from Google and Anthropic.
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