In a “Ask Our Editors” Digiday virtual event last Thursday, Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared what his team is focused on amid the threat of “Google zero,” or a future where Google keeps audiences inside its walls — and what other publishers’ SEO teams should be prioritizing at this time to prepare for this critical time in search and AI.
“Not every click is equal,” Hyatt said.
“I do think the conversation has a lot of doomerism, rather than being focused on identifying opportunities and trying to find new ways to rise to this challenge,” Hyatt said. “This is an opportunity to get things right for your business. As publishers, we should always have been moving towards the ultimate goal, essentially, of bringing folks into our ecosystem.”
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