Snapchat is expanding its new Imagine Lens. It’s the app’s first open-prompt AI image-generation lens. With it, you can type anything and watch your idea come to life inside the Snapchat camera. Until recently, this was an exclusive feature for Lens+ and Platinum subscribers, but now anyone in the US can try it for free -- no subscription required.
According to Snap, users interact with Lenses more than eight billion times per day. But this one seems especially neat. It’s like having DALL-E or Midjourney built right into the app. You can turn yourself into anything, try on Halloween costume ideas, transform your living spaces, and more.
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