The pageant is causing a stir after introducing an AI round – in which contestants have to get as many bookings as they can for an AI-generated version of themselves.
Only three of the competition's 32 semi-finalists have decided to enter. Many are unsure whether it would help or hinder their chances of winning a place in the final.
As part of the inaugural wildcard AI round, each model will work with a company to create their virtual, AI-generated avatar - and these will then be pitched to brands and agencies.
The model whose avatar secures the most commercial contracts will advance to the contest's final round.
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