Earlier this year, Michael Burns, the vice-chairman of movie studio Lionsgate, made a bold claim.
According to Vulture, he said that through a partnership with generative AI company Runway AI, the company that is home to franchises like John Wick and The Hunger Games could repackage one of its signature series as an anime, generated entirely by AI in a matter of hours, and resell it as a new movie.
That notably has not happened. According to a report from The Wrap, it’s because the partnership, announced last year as a “first-of-its-kind” deal between a movie studio and a generative AI company, has not gone according to plan.
The plan has allegedly hit snags related to the size of Lionsgate’s catalog, the limitations of Runway’s model, and copyright and licensing concerns
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