As the experiences of Snapchat and Nordstrom reveal, just adding AI to your products doesn’t guarantee success; whether or not it creates value rests on what companies do with it. When companies lead with AI or treat it as the answer, they put the cart before the horse and risk compromising their company’s strategy and the value it provides to the marketplace.
But when companies take the opposite approach, starting with strategy, identifying how they can offer buyers a leap in value, and then looking to technology as a tool to deliver that leap, AI can be a powerful catalyst to profit, growth, and commercial opportunities.
Consider Yunji Technology’s AI-powered delivery robots. Instant delivery around the clock is the norm in China. From hot meals to fresh flowers to daily essentials, almost anything is just a click away—and typically arrives within 15 to 30 minutes.
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