Passes founder Lucy Guo: ‘I don’t think it’s a bubble’
INC.
For the first time maybe ever, it’s now possible to scale a startup to unicorn status with fewer than 10 employees. So says Lucy Guo, a co-founder of Scale AI, a multibillion-dollar data-labeling company, and the founder and CEO of Passes, a creator economy fan engagement platform.
Last week, Guo joined Alphonzo Terrell—former head of social and editorial at Twitter, and co-founder and CEO of Black-owned social media platform Spill—onstage at the 2025 Inc. 5000 Conference in Phoenix for a panel discussion, moderated by Inc. editor-in-chief Mike Hofman.
The panel examined the ways that new innovations like AI, robotics, and quantum computing are disrupting industries and reshaping the future of business—and the economics of scale.
Read more | INC.

