Peloton raises membership fees as it unveils product line with AI features
CBS NEWS
In its announcement on Wednesday, the company also said it is revamping its product line and hopping on the artificial intelligence bandwagon with new versions of its Bike and Bike+, Tread and Tread+, as well as a new rowing machine, along with updates to its software and coaching programs.
As part of its refresh, Peloton introduced Peloton IQ, an AI-powered platform that gives members personalized workout guidance.
“This is the start of a new chapter for Peloton,” Peloton CEO Peter Stern said in a statement.
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