Poynter’s work with AI, especially in the area of AI ethics and digital media literacy, is already substantial. But the creation of the lab signals bigger ambitions in a climate when AI is reshaping how people encounter news and leaving them questioning what they see, said Alex Mahadevan, director of Poynter’s MediaWise media literacy initiative and a faculty member.
“The release of Sora 2, an impressive and frightening AI video generation social network, and new agentic browsers, signal a fundamental shift in our online information ecosystem,” said Mahadevan, who is leading the Poynter AI Innovation Lab.
“We’re researching the intersection of AI, media and the online experience of citizens. We’re creating resources and tools for journalists and news consumers to better navigate it. And we can help philanthropic organizations pursue their missions when it comes to the intersection of AI and civil society.”
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