Reddit, more than a year and a half after its first data-sharing deal with Google for a reported $60 million, is in talks for deeper integration with Google’s AI products, according to executives familiar with the discussions.
It’s proposing a new kind of partnership that would encourage users to become active contributors to Reddit’s popular online forums, so Google traffic could help the company grow and generate content for future training.
Reddit also plans to discuss with Google and OpenAI, which has a similar agreement, a future deal structure that could allow for dynamic pricing, where the social platform can be paid more as it becomes more vital to AI answers, said the executives, who asked not to be named discussing private conversations.
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