Google didn’t just need Reddit to fill out its search product. It needed Reddit to train its AI models and to provide those models with fresh material to retrieve, summarize, and synthesize once they were deployed in products.
Reddit’s formal licensing deal with the company — like its deals with OpenAI — was carefully portrayed as separate from the companies’ alignment on Search.
As Google’s AI and search products continue to merge, this division may cease to make sense.
At the same time, as Reddit’s role as a source of at least relatively human online content becomes even starker, the platform is looking for an adjustment to its terms.
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