SEO vs. AI search: 101 questions that keep me up at night
SEARCH ENGINE LAND
Google indexes trillions of pages. ChatGPT retrieves 38-65. This isn’t a small difference – it’s a 99.999% reduction, resulting in questions that haunt me:
Why do LLMs retrieve 38-65 results while Google indexes billions? Is this temporary or fundamental?
How do token limits establish rigid boundaries that don’t exist in traditional searches? When did search results become limited in size?
How does the k=60 constant in RRF create a mathematical ceiling for visibility? Is position 61 the new page 2?
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