The A-List writer launching an alternative to AI song creation
FORBES
There’s no denying that generative AI has its uses. Professional songwriters can use it as a means to speed up the production process and try out new ideas. Equally, online influencers with no musical ability can create soundtracks for their YouTube, Instagram and TikTok posts. It can even be used - as in the case of the last Beatles’ single, to resurrect a poorly recorded demo and create something of real value. However, when it comes to creating original music for public consumption, there are real question marks around attribution and rights.
Andreas Carlsson believes he has an alternative that is equally empowering in terms of music creation while also providing musicians, songwriters, record labels and catalogues with a means to protect their rights and open up new revenue streams. Aimed primarily at Generations Z and Alpha, it is a mobile app designed to create and ultimately distribute new music from rights-protected building blocks.
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