If there's one thing I learned from Berlin's 2025 IFA consumer tech show, it's that AI has taken over marketing, too.
Even with my smart home focus, it was difficult to find a new product or announcement that didn't have "AI" somewhere in its promotion.
That's a problem for the average tech enjoyer, because it's no longer clear what AI means, if it's actually AI in the modern sense (which some would argue isn't even true AI at all), or if it adds anything worth having.
When so many companies slap on that AI label, it starts losing meaning. How many of these new devices actually have the modern definition of AI?
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