The creator class is splitting.
Some are sprinting into the future, using AI to produce, edit and post at a speed that would’ve been unthinkable even a year ago. Others are digging deeper into what makes them human — voice, vulnerability and imperfection.
For now, both are probably right.
But the split is getting sharper. The recent arrivals of Meta’s Vibes tab and OpenAI’s Sora app are the reason.
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