When SAG-AFTRA thanked OpenAI for changing Sora’s guardrails, it used the opportunity to promote the Nurture Originals, Foster Art, and Keep Entertainment Safe (NO FAKES) Act, a years-old attempt to codify protections against “unauthorized digital replicas.” The NO FAKES Act, which has also garnered support from YouTube, introduces nationwide rights to control the use of a “computer-generated, highly realistic electronic representation” of a living or dead person’s voice or visual likeness. It includes liability for online services that knowingly allow unauthorized digital replicas, too.
The NO FAKES Act has generated severe criticism from online free speech groups. The EFF dubbed it a “new censorship infrastructure” mandate that forces platforms to filter content so broadly it will almost inevitably lead to unintentional takedowns and a “heckler’s veto” online.
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