An imagined town in Peru, an Eiffel tower in Beijing: travellers are increasingly using tools like ChatGPT for itinerary ideas – and being sent to destinations that don’t exist.
Miguel Angel Gongora Meza, founder and director of Evolution Treks Peru, was in a rural Peruvian town preparing for a trek through the Andes when he overheard a curious conversation.
Two unaccompanied tourists were chatting amicably about their plans to hike alone in the mountains to the “Sacred Canyon of Humantay”. “They [showed] me the screenshot, confidently written and full of vivid adjectives, [but] it was not true. There is no Sacred Canyon of Humantay!” said Gongora Meza.
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