As Tilly Norwood demonstrated and insiders affirmed, the AI models available just aren’t Hollywood-caliber—yet. “Hollywood studios have a very, very high bar of technical quality that AI currently doesn’t get. But it will,” Weintrob said.
Studios may also be wary of a wholehearted embrace of AI owing to security concerns. “The high-performing models are made in China,” Bergquist said. “Do you want to download them on the company server?”
As a result, the tech remains a curiosity rather than a savvy investment or an existential threat—at least for now. There are even signs that AI and its uncanny promises are driving a greater appreciation for human craftsmanship.
At the recent premiere of Netflix’s gorgeous new adaptation of the Gothic horror classic Frankenstein, directed by Hollywood’s horror poet, Guillermo del Toro, Netflix’s co-CEO Ted Sarandos proudly touted the film’s lack of AI. He sounded wistful as he told me about visiting the set in Toronto, where a replica of a 19th-century ship had been built, down to the last detail.
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