British telecom company Vodafone is testing the limits of technology by using an AI influencer in its advertisements.
In a video uploaded to the TikTok account of its German subsidiary, a young brunette woman can be seen talking up the company’s connectivity speeds and a 120-euro cashback promotion.
Yet, the woman doesn’t really exist. In reply to a user who picked up on the telltale signs of AI, including the disappearing and reappearing moles on her chin, the company noted that it was experimenting with the technology.
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