Jay Richman, the Amazon vice president of product and technology said the biggest gains from AI will come not from replacing people, but from amplifying the skills of those who are already experts. He compared it to engineering, where AI is turning “10x engineers into 100x engineers.”
The same dynamic applies to advertising and media, he said.
“The best creatives are able to get the most out of the tools,” Richman said. “The best photographs are still being produced by professionals. The best art is still being produced by artists, and that hasn’t changed in hundreds of years.”
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