At WordCamp US 2025 in Portland, WordPress showcased an early iteration of its artificial intelligence development tool, named Telex. Chief Executive Officer Matt Mullenweg characterized Telex as a “V0 or Lovable” prototype, referencing popular vibe-coding services. This announcement underscores WordPress’s commitment to integrating AI into its platform.
During his keynote address at the conference, Mullenweg provided a demonstration of Telex’s capabilities, illustrating how it enables users to generate Gutenberg blocks through AI prompts. Gutenberg blocks are the modular components, such as text, images, and columns, used to construct WordPress websites. Mullenweg showcased a marketing animation developed by a developer using Telex, highlighting the tool’s potential for content creation.
Telex is currently accessible via its dedicated domain, telex.automattic.ai, and is explicitly labeled as an “experimental” project. This designation indicates that the tool is in an early phase of development and may be subject to changes or improvements. Prospective users can engage with Telex by inputting a text prompt describing the desired content block. The system then returns a .zip file containing the generated block, which can be installed as a plugin on a WordPress site or within the WordPress Playground.
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