The phrase “Let’s hop on a Zoom call” has become part of everyday language, shorthand for virtual meetings that defined an era, from remote classrooms to boardrooms.
Zoom rose to household-name status by keeping the world connected during the pandemic, but being synonymous with meetings has always been both a triumph and a trap. For years, the company has worked to shake the perception that it begins and ends in the virtual conference room.
At Zoomtopia 2025, its annual flagship conference, the company made its boldest move yet to redefine that identity. It announced the launch of AI Companion 3.0, a major upgrade aimed at positioning Zoom as a full-scale agentic AI workplace.
Instead of merely summarizing discussions, AI Companion can interpret intent, decide on next steps, and execute them across a wide array of applications and workflows, all powered by an agentic AI architecture.
Zoom describes the shift as a move away from passive assistants toward true collaborators—systems designed not just to respond to requests but to anticipate needs, make decisions, and carry out tasks, much like a colleague would.
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