75% of ChatGPT users rely on ‘keywords’ for local services: New data
- lastmansurfing
- Jan 22
- 1 min read
A common assumption is that people no longer search using keywords and instead rely on conversational prompts when interacting with AI.
That assumption influenced our early approach. When we began observing user behavior in ChatGPT, keyword usage was not initially a focus.
In a separate user behavior study we conducted on Google’s AI Mode, we were surprised by how many searches closely resembled the same keywords we’ve tracked for decades.
That earlier finding led us to examine whether the same behavior appeared in ChatGPT. It did.
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